Author: Aaron Weiche

Aaron Weiche is the CEO of GatherUp, a customer feedback and online review platform. Aaron is a digital marketing veteran of over 20 years growing digital agencies in executive roles. Aaron helped found MnSearch, is a partner at Local University, speaks internationally on reviews, search marketing, web design and mobile.

The Big 2018 Change To Facebook Reviews: 5-Star Reviews Became Recommendations

February 01, 2021 by Aaron Weiche

Updated: 2/11/21 A few years ago we saw a big change to Facebook reviews as they moved to a new "recomme[…]
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in: Local Search, Reputation Management,

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December 2020 Webinar Recap

December 23, 2020 by Aaron Weiche

Finally hitting the end of 2020 is something to make note of, if not celebrate. Our December webinar took t[…]
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in: Webinars,

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New Feature: Custom Review Notifications

December 22, 2020 by Aaron Weiche

While GatherUp review notifications have always existed in our reputation management platform, you now have[…]
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in: GatherUp Features & Updates,

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October 2020 Webinar Recap

October 31, 2020 by Aaron Weiche

The reputation management version of "if a tree falls in the forest" is review monitoring. If a new review […]
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in: Webinars,

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Cyfe Adds GatherUp Integration For Digital Dashboards

October 27, 2020 by Aaron Weiche

We are excited to announce that Cyfe, a real time digital marketing dashboard solution, has added GatherUp […]
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in: GatherUp Features & Updates,

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September Local SEO Webinar Recap

September 11, 2020 by Aaron Weiche

GatherUp's third local SEO webinar covering both local search tips and a lengthy AMA section featured Amand[…]
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in: Local Search, Webinars,

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Reputation Is More Than Stars

September 08, 2020 by Aaron Weiche

For those of us in digital marketing and local SEO, we tend to think of reputation as review stars and rati[…]
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in: Local Search, Reputation Management,

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August 2020 Webinar Recap

August 26, 2020 by Aaron Weiche

Making requesting reviews easier is always a focus with GatherUp and this month's webinar reinforced a long[…]
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in: Webinars,

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Webinar: Local Search AMA – September 8th

August 20, 2020 by Aaron Weiche

We're excited to announce our third local search AMA webinar of 2020 on Tuesday, September 8th at 2pm ET. L[…]
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in: Local Search, Pro Tips, Webinars,

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Google Review Attributes Now Display On Your Website

July 29, 2020 by Aaron Weiche

We were the first reputation management platform to enable Google review attribute monitoring and now Gathe[…]
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in: GatherUp Features & Updates, Local Search,

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Reviews Signal The Change Needed

July 27, 2020 by Aaron Weiche

You have to know what's wrong to fix it. That sounds simple enough but during COVID-19 with change and adap[…]
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in: Covid, Net Promoter Score (NPS), Reputation Management,

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June 2020 Webinar Recap

July 01, 2020 by Aaron Weiche

Multiple new features and enhancements were added to GatherUp in the last month providing plenty of updates[…]
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in: Webinars,

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June Local SEO AMA Webinar Recap

June 29, 2020 by Aaron Weiche

Building off of our first Local Search AMA back in April, Mike Blumenthal hosted Joy Hawkins, Krystal Taing[…]
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in: Covid, Webinars,

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Minimal Badge Added To Review Badge Options

June 23, 2020 by Aaron Weiche

Displaying your reviews with multiple great looking designs has always been a focus for GatherUp. Today we […]
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in: GatherUp Features & Updates,

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GatherUp Launches Google Review Attributes Monitoring

June 17, 2020 by Aaron Weiche

We are excited to announce that GatherUp is the first reputation management solution to launch monitoring o[…]
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in: GatherUp Features & Updates, Reputation Management,

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Webinar: Local Search AMA – June 23rd

June 09, 2020 by Aaron Weiche

Our first Local Search AMA webinar back in April was so popular and contained so many incredible tips, we k[…]
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in: Company News, Local Search, Pro Tips,

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May 2020 Webinar Recap

May 27, 2020 by Aaron Weiche

Being able to maximize GatherUp features during the current business climate was the focus of our May webin[…]
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in: GatherUp Tips & Tricks, Webinars,

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The Power Of Tags For Reviews

May 26, 2020 by Aaron Weiche

Reviews are incredibly valuable to a business. Each positive review is a success story from your customer t[…]
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in: Customer Experience, GatherUp Features & Updates, GatherUp Tips & Tricks,

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Agency Analytics Adds GatherUp To Integration Options

May 18, 2020 by Aaron Weiche

We are excited to announce that Agency Analytics, an all-in-one reporting platform for digital marketing ag[…]
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in: Company News, GatherUp Features & Updates,

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Building Consumer Confidence As You Re-open Your Business During COVID-19

May 13, 2020 by Aaron Weiche

As your businesses re-opens and stays open during COVID-19 you will be adapting to new service models, deli[…]
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in: Covid, Customer Experience, Reputation Management,

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Deliver Instant Reputation Management Value

May 11, 2020 by Aaron Weiche

As a digital marketing or SEO agency reselling reputation management to your clients, you want to deliver w[…]
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in: Agencies, GatherUp Tips & Tricks,

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Should You Respond To Old Reviews?

May 06, 2020 by Aaron Weiche

When speaking at conferences or writing about review replies it's often an eye-opener that a business shoul[…]
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in: GatherUp Tips & Tricks, Reputation Management,

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Social Sharing Images Benefit More Than Social Media

April 27, 2020 by Aaron Weiche

GatherUp's Social Sharing feature allows you to create visually engaging social media content in just a few[…]
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in: GatherUp Features & Updates, GatherUp Tips & Tricks,

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Local SEO & Google My Business Tips – Webinar AMA Recap & Video

April 24, 2020 by Aaron Weiche

GatherUp hosted some of the best local SEO experts in our "ask me anything" (AMA) webinar. Joy Hawkins of S[…]
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in: Reputation Management, Webinars,

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Free Software For Social Media, Reporting, and SEO For GatherUp Customers

April 13, 2020 by Aaron Weiche

At GatherUp, we continue to talk with our customers, support them, educate, create and work as a community […]
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in: Company News,

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Webinar: Local Search AMA

April 10, 2020 by Aaron Weiche

In our efforts to bring our customers and local SEO professionals valuable content we are excited to host a[…]
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in: Company News, Covid, Local Search, Pro Tips,

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Asking For Reviews With One Simple Link

April 08, 2020 by Aaron Weiche

Asking for reviews for your business is incredibly valuable and important. Knowing what your customer think[…]
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in: GatherUp Features & Updates, GatherUp Tips & Tricks,

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The 5X Review Strategy

March 30, 2020 by Aaron Weiche

The importance of online reviews is no secret in online marketing today, but how to multiply their value de[…]
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in: Pro Tips, Reputation Management,

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Reputation, Reviews, and Customer Feedback During COVID-19

March 23, 2020 by Aaron Weiche

Right now, just about everything in our current social and business life is changing day by day and often h[…]
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in: Company News, Covid,

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GatherUp Is Acquired By Alpine Software Group

November 14, 2019 by Aaron Weiche

GatherUp is excited to announce that we have been acquired by Alpine Software Group (ASG). ASG and i[…]
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in: Company News,

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Case Study: Allstate Partners With GatherUp To Drive Reviews

October 11, 2019 by Aaron Weiche

Allstate’s commitment to making a difference in customers’ lives, giving back to local communities, and[…]
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in: Case Study,

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Google and Review Snippets

September 23, 2019 by Aaron Weiche

Co-authored by Mike Blumenthal and Aaron Weiche Last week Google announced they will now be ignoring sch[…]
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in: Company News,

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How To Use A Customer Feedback Survey For Your Grand Opening

May 31, 2019 by Aaron Weiche

Opening your doors for the first time is not only "open for business", but it should be "open for feedback"[…]
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in: Case Study,

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Case Study: US Storage Centers Is Using Reviews To Edge Out Competitors

May 13, 2019 by Aaron Weiche

US Storage Centers CMO Jason Lopez understands the marketing power of customer reviews. With over 1[…]
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in: Case Study,

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4 Big Mistakes With Review & Feedback Requests

April 04, 2019 by Aaron Weiche

Customer feedback and online reviews are incredibly important, and with that importance many businesses[…]
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in: Reputation Management,

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The Power Of A Customer Experience Hub

March 21, 2019 by Aaron Weiche

Just about every business we talk to is interested in doing more with less. GatherUp was never designed to d[…]
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in: Customer Experience,

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January 2019 Customer Webinar Recap

January 31, 2019 by Aaron Weiche

Our first webinar of 2019 was packed with feature releases and new features heading into BETA. Headlining […]
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in: Webinars,

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Case Study: How Zoës Kitchen Increased Google Reviews By 287%

January 21, 2019 by Aaron Weiche

"A brand is just a collection of guest experiences." - Zoës Kitchen This statement, made by our client […]
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in: Case Study, Customer Spotlight,

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What Reviews In 2018 Taught Us To Maximize In 2019

January 10, 2019 by Aaron Weiche

2018 had both constant and change in the world of online reviews. While we often focus on the day to day ch[…]
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in: Reputation Management,

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Online Reviews Study: Restaurants & Reviews

November 05, 2018 by Aaron Weiche

Today's consumer has endless access to online reviews, ratings, and comments on businesses when they are dec[…]
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in: Local Search, Reputation Management,

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3 Ways To Request Customer Feedback And Online Reviews By Email

October 11, 2018 by Aaron Weiche

Customer experience, feedback and online reviews are massively important to any type of business today. Th[…]
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in: Customer Experience, GatherUp Features & Updates,

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GetFiveStars Is Now GatherUp

September 17, 2018 by Aaron Weiche

GetFiveStars is proud to announce that we are now GatherUp. When we started in 2013 our goal was simple. We […]
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in: Company News,

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August 2018 Customer Webinar

August 30, 2018 by Aaron Weiche

August's webinar wasn't short on discussion as we spent well over an hour on our planned content and attende[…]
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in: Webinars,

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New Feature: Conversion Pop-up

August 18, 2018 by Aaron Weiche

We're very excited to announce our latest feature addition, designed to convert more of your website visitor[…]
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in: GatherUp Features & Updates,

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Improve Your Review Requests With Personalization

August 15, 2018 by Aaron Weiche

One of the many benefits of software is it's ability to automate tasks saving you valuable time and effort.�[…]
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in: GatherUp Tips & Tricks,

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Big Surveys Are A Big Mistake

August 07, 2018 by Aaron Weiche

Your customer's time is valuable, incredibly valuable. Many companies seem to forget this when it comes to[…]
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in: GatherUp Features & Updates, GatherUp Tips & Tricks,

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July 2018 Customer Webinar Recap

July 27, 2018 by Aaron Weiche

Our latest addition to our reporting suite, the Success Report was the main topic of our July 2018 Webinar.�[…]
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in: Webinars,

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New Feature: Success Report

July 23, 2018 by Aaron Weiche

Today we roll out an addition to our reporting suite with our new Success Report. The focus of this report[…]
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in: GatherUp Features & Updates,

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6 Reasons Your Digital Agency Should White-label Our Review Management Solution

July 09, 2018 by Aaron Weiche

If you are working at or running a digital marketing agency then you are constantly looking to add services […]
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in: Agencies, Reputation Management,

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The Importance of Reviews And Feedback For A New Business

June 11, 2018 by Aaron Weiche

For the first time, you open the doors to your first customers. After all of the dreaming, planning, prepa[…]
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in: Customer Experience, Net Promoter Score (NPS), Reputation Management,

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May 2018 Customer Webinar Recap

May 25, 2018 by Aaron Weiche

Our May 2018 webinar reviews some big changes to a few areas that released the week prior into the platform.[…]
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in: Webinars,

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Our New Interface And Navigation Redesign

May 17, 2018 by Aaron Weiche

Our team is very excited to release our redesigned navigation menu today. The short version is that all of[…]
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in: Company News, GatherUp Features & Updates,

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Combine WiseStamp With GetFiveStars For Great Looking Emails & Feedback

May 15, 2018 by Aaron Weiche

I love finding great tools that work incredibly well with our own customer feedback and reviews offering. Th[…]
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in: GatherUp Tips & Tricks,

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Bolster Your Google Mobile Search Results

May 08, 2018 by Aaron Weiche

How your business appears in Google's mobile search results might make or break your next customer contactin[…]
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in: Local Search, Pro Tips,

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5 Reasons Customer Feedback Is Amazing

March 19, 2018 by Aaron Weiche

Getting inside the consumer's head has always been the goal of marketing. More than a few strategies and tec[…]
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in: Customer Experience,

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New Feature: Review Widget

February 28, 2018 by Aaron Weiche

We are excited to announce a big refresh and improvement to an existing feature in our platform. Displayin[…]
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in: Company News, GatherUp Features & Updates,

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Customer Love

February 14, 2018 by Aaron Weiche

On this day of Valentines, we just wanted to take a minute to emphasize a few things. Number 1, we love ou[…]
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in: Customer Experience,

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A “Reviews Only” Diet Makes Your Business Unhealthy

January 29, 2018 by Aaron Weiche

Reviews at 3rd-party sites like Google, Facebook and Trip Advisor are no doubt valuable to your business. Su[…]
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in: Customer Experience, GatherUp Features & Updates,

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Huge Update: New Email Request Modes & Designs

November 28, 2017 by Aaron Weiche

Our team is extremely excited to announce the launch of our new feedback and review request modes that have […]
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in: GatherUp Features & Updates,

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Feature Enhancement: Customer List Upload

November 24, 2017 by Aaron Weiche

With our platform having so many features, we often revisit specific ones to make sure it's the best it can […]
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in: GatherUp Features & Updates,

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New Feature: Twitter Monitoring

November 22, 2017 by Aaron Weiche

We are excited to announce we have added Twitter monitoring for our Pro, Pro Plus and Executive Plan custome[…]
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in: GatherUp Features & Updates,

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The 2 Biggest Optimizations To Grow Your Online Reviews

November 06, 2017 by Aaron Weiche

Just about anything related to digital marketing can be optimized, it's a big part of why we love it. Over[…]
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in: GatherUp Tips & Tricks,

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Automate GatherUp With Zapier

October 19, 2017 by Aaron Weiche

We are very excited to share that GatherUp has an official Zapier app to help you automate your reputation m[…]
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in: GatherUp Features & Updates,

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Review Monitoring Sites & Options Expanded

October 05, 2017 by Aaron Weiche

We are excited to announce we have added many new sites to our options for review monitoring. You have al[…]
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in: GatherUp Features & Updates,

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How Customers Can Build & Defend Your Online Reputation

June 16, 2017 by Aaron Weiche

Here is something you probably see daily online. An upset customer takes to the Internet to voice their di[…]
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in: Customer Experience, Net Promoter Score (NPS), Reputation Management,

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The Simple Guide To Net Promoter Score

May 15, 2017 by Aaron Weiche

I want to provide a simple guide to break down what Net Promoter Score is, the formula to calculate your sc[…]
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in: GatherUp Tips & Tricks, Net Promoter Score (NPS),

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Creating Quarterly & Annual NPS Reports

May 08, 2017 by Aaron Weiche

The release of our new reporting engine has really created some fantastic opportunities to benefit from the […]
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in: GatherUp Tips & Tricks,

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Just Launched! Our New Reporting Engine & New Reports

May 01, 2017 by Aaron Weiche

The GetFiveStars team is very excited to announce the launch of our new reporting engine and reports today. […]
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in: GatherUp Features & Updates,

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Build Personalization And Detail Into Your Customer Data Using Job ID

April 20, 2017 by Aaron Weiche

GetFiveStars lets you track more than just the customer’s name, email and phone. Taking advantage of the[…]
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in: GatherUp Tips & Tricks,

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Facebook Reviews Bolster Facebook Recommendations

April 05, 2017 by Aaron Weiche

Since it's release last October, Facebook's Recommendations feature has been a mainstay in many Facebook fee[…]
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in: Reputation Management,

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5 Tips To Improve Your Customer Feedback Response

March 21, 2017 by Aaron Weiche

You've got the basics covered in using GetFiveStars. You are adding all of your customers into o[…]
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in: GatherUp Tips & Tricks,

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Owning Customer Issues Keep Bad Reviews From Owning You

March 13, 2017 by Aaron Weiche

The best "magic" to having a great online reputation isn't a tool or a hack, but solid customer service. I[…]
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in: Customer Experience,

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New Feature: Request Feedback Via SMS Text Messages

February 24, 2017 by Aaron Weiche

It's no secret that consumers (and all of us) live on our smartphones. Every way we can reach customers via[…]
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in: Company News, GatherUp Features & Updates,

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Meet The Team In Seattle At MozCon Local 2017

February 17, 2017 by Aaron Weiche

A good part of the GetFiveStars team will be at MozCon Local 2017 in Seattle on February 27th & 28th as […]
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in: Company News, Events & Presentations,

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Building Customer Feedback Into Customer Stories

January 05, 2017 by Aaron Weiche

The value of customer feedback is exponential. While many businesses look at customer feedback to pick out […]
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in: Customer Experience, GatherUp Tips & Tricks, Pro Tips,

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Add A GetFiveStars Window Cling To Your Business

November 22, 2016 by Aaron Weiche

Do you want to make every attempt to let your customers know you care about their feedback? Great, let's pu[…]
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in: Customer Experience, GatherUp Tips & Tricks,

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74% Of Consumers Prefer Surveys With 5 Questions Or Less

November 09, 2016 by Aaron Weiche

If you really want to know what your customer thinks, you'd be smart to give them a survey with an amount of[…]
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in: Customer Experience,

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SURVEY: Where Do Customers Choose To Leave Reviews?

October 21, 2016 by Aaron Weiche

We recently set out to better understand where customers choose to leave reviews online by conducting a surv[…]
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in: Reputation Management,

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3 Examples Of Optimizing The Customer Experience

October 06, 2016 by Aaron Weiche

Excelling at every interaction in the customer experience (CX) is on the mind of a lot of companies these da[…]
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in: Customer Experience,

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GetFiveStars Customer Webinar: September 2016

October 03, 2016 by Aaron Weiche

Our September webinar covered new GetFiveStars features and changes to how reviews are displayed on Google. […]
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in: Webinars,

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One Link That Can Save Your Online Reputation & 4 Ways To Use It

September 16, 2016 by Aaron Weiche

Simplicity often wins out, especially for your customer. What I'm about to share with you is just plain si[…]
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in: GatherUp Tips & Tricks, Reputation Management,

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Sharing Our Knowledge This Fall At Digital Marketing Conferences

September 06, 2016 by Aaron Weiche

Our team is excited to get out and share our knowledge this 2016 fall season on digital marketing, online re[…]
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in: GatherUp Features & Updates,

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Customer Feedback Locator For Multi-location Businesses And Franchises

August 30, 2016 by Aaron Weiche

I'm excited to share with you another new feature, specifically for our multi-location, franchise and enterp[…]
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in: GatherUp Features & Updates,

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GetFiveStars Customer Webinar: August 2016

August 24, 2016 by Aaron Weiche

Our webinar for August was packed with great content as we had multiple new features to cover and an extens[…]
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in: Webinars,

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Olo Integration With GetFiveStars Tastes Great For Nekter Juice Bar

August 10, 2016 by Aaron Weiche

Things turn out better with the right ingredients and we think we've found a great recipe for customer exper[…]
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in: Company News, GatherUp Features & Updates,

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Introducing Survey Questions

August 01, 2016 by Aaron Weiche

We are excited to announce the release of Survey Questions, a new feature to GetFiveStars. In addition to ca[…]
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in: GatherUp Features & Updates,

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A New Look For Get Five Stars

July 25, 2016 by Aaron Weiche

We're beyond excited to reveal the new logo design for Get Five Stars today. Just as our platform has evol[…]
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in: Company News,

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How To Get More Online Reviews – Part Two

July 14, 2016 by Aaron Weiche

In part one of How To Get More Online Reviews we looked at the customer experience your business is providin[…]
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in: GatherUp Tips & Tricks, Reputation Management,

note:3 comments
How To Get More Online Reviews – Part One

July 11, 2016 by Aaron Weiche

The number one question we field at GatherUp is "How can I get more online reviews?". A business might hav[…]
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in: Customer Experience, GatherUp Tips & Tricks, Reputation Management,

note:6 comments
GetFiveStars Customer Spotlight: Kai Kanani Sailing Charters Sets Sail For Customer Satisfaction

May 02, 2016 by Aaron Weiche

The GetFiveStars Customer Spotlight periodically highlights one of our customers to find out why their busin[…]
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in: Customer Spotlight,

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Power Up Customer Feedback And Reviews With Kiosk Mode

April 07, 2016 by Aaron Weiche

The following article is a guest post from GetFiveStars agency reseller Paul Sherland who provides SEO and I[…]
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in: GatherUp Features & Updates, GatherUp Tips & Tricks,

note:2 comments
GetFiveStars Now Integrates With QuickBooks Online

March 17, 2016 by Aaron Weiche

NOTE: This integration is currently in BETA. We need QB Online users to be part of the BETA test, so pleas[…]
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in: GatherUp Features & Updates, GatherUp Tips & Tricks,

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Review Stars And Ratings To The Tenth Power

March 14, 2016 by Aaron Weiche

We've just released an exciting update to our ratings and reviews calculations for the Testimonial Widget. �[…]
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in: GatherUp Features & Updates,

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GetFiveStars Webinar: February 2016

February 24, 2016 by Aaron Weiche

For 2016 we're conducting a webinar every month to continue to improve our communication and reach with our […]
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in: Events & Presentations, Webinars,

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Study Shows Perfect 5 Star Review Ratings Aren’t Best

January 19, 2016 by Aaron Weiche

The old saying that "perfect is too good to be true" applies to online reviews as well it turns out. A rec[…]
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in: Reputation Management,

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Customer Spotlight: A Travel Agency Asks How They Can Get More Reviews Using GetFiveStars

December 21, 2015 by Aaron Weiche

Steve Griswold of Pixie Vacations left the following comment on a recent blog post asking for insight and he[…]
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in: Customer Spotlight, GatherUp Tips & Tricks, Reputation Management,

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Review Sprinkles And Your Customer Feedback Cake

December 10, 2015 by Aaron Weiche

I watch my kids pick out donuts, cupcakes and cake, it's all about the sprinkles. I talk with marketers, m[…]
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in: Customer Experience, GatherUp Tips & Tricks, Reputation Management,

note:5 comments
Pay It Forward On Small Business Saturday And Leave A Review

November 25, 2015 by Aaron Weiche

Launched in 2010 by American Express, Small Business Saturday aims to put focus on shopping at small busines[…]
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in: Customer Experience,

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What Happens If Net Promoter Score Jumps Online Reviews?

November 04, 2015 by Aaron Weiche

I walked into the grocery store tonight and this blog post topic hit me. What if online reviews took a bac[…]
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in: Net Promoter Score (NPS), Reputation Management,

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Make Using Net Promoter Score Your Small Business’s Next Big Move

October 05, 2015 by Aaron Weiche

Running a small business involves making a lot of decisions on a daily basis, some big and some small. One[…]
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in: Net Promoter Score (NPS), Reputation Management,

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