The digital marketing landscape is evolving at an unprecedented pace, with advancements in AI, shifting consumer behavior, and growing competition reshaping the industry. To help agencies navigate this transformative period, we’ve launched the first edition of our yearly Challenges and Opportunities for Digital Marketing Agencies series.
In this inaugural piece, we turned to 11 seasoned experts—leaders who have navigated the ups and downs of the industry—and asked two critical questions:
1️⃣ What are the biggest challenges facing digital marketing agencies in 2025?
2️⃣ What are the biggest opportunities agencies can seize in 2025?
How do local business reviews influence consumer behavior, what are the dominant habits of review readers and writers, and what are the optimal practices for local business owners when responding to reviews? We surveyed 1,200 + Americans in November 2024 to conduct the largest market research of its kind.
We analyzed over 23k businesses in 2023 using GatherUp to manage their online reputation. The findings offer
valuable insights into how review management impacts Net Promoter Score (NPS) and third-party ratings.
To illustrate just how important reviews are to consumers we did research, conducted surveys, and a whole lot of digging to uncover more than 45 online review statistics you need to know.
Understanding the potential impact of Google Questions & Answers and how it might affect your business or agency.
Whether your company has been around for a while, you’re just starting, or you are opening a new location, this guide will help you create and improve your review strategy for Google.
How to use customer complaints and negative reviews to grow your business, build trust, and keep customers happy.
This guide will delve into the benefits of responding to reviews in greater detail and illustrate how GatherUp’s all-in-one reputation management platform can simplify the review response process.
Created in conjunction with Whitespark’s Darren Shaw, this guide gives you 12 practical tips to optimize business profiles across locations — to help accomplish two critical goals: improve local search rankings and increase customer conversions.
US Storage Centers edges out their competition using GatherUp to generate reviews at their over 120 locations.
By displaying reviews on location pages, specific locations under the Clean Juice franchise were able to enhance their online visibility — and reputation.
The results of Allstate’s partnership with GatherUp are massive with over 1.5 million reviews received and counting.
Our goal is to help you connect with your customers to gain valuable insight on what’s important to them. While your happy customers will help your marketing, your unhappy customers will point out where you can improve and our system will help you communicate with them to keep them with you.
GatherUp will make customer experience the backbone of your business, building a continuous cycle of happy customers and powerful reviews to help you capture your next customer.
Net Promoter, Net Promoter System, Net Promoter Score, NPS and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
