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GatherUp resource center
Explore guides, research, and practical resources to help your business get found, earn customer trust, and uncover opportunities to grow.
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Webinar replay
AI isn’t just surfacing star ratings anymore — it’s shaping what customers think about your brand before they ever visit. Annie Jackson breaks down how multi-location businesses can control the reputation signals that drive AI recommendations, local rankings, and buying decisions.
Annie Jackson
GatherUp
How generative search, AI Overviews and agentic discovery are changing what reviews have to do.
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Spotting review fraud, disputing what breaks policy, and protecting the rating you earned.
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Packaging, pricing and selling reputation management as a recurring service line.
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Benchmarks and consumer research on how people actually choose a local business.
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Research, platform changes, and practical advice delivered to your inbox.
Discover how Clean Juice utilized GatherUp to gather customer feedback and insights, aiding their expansion to over 130 locations in under 7 years.
Brad Wetherall delivers the framework you need to connect your reputation efforts directly to the metrics that matter most — revenue, rankings, and retention. Whether you're reporting to a CMO or making the case to a client, you'll walk away with the language and data to back every conversation with real business impact.
In this session, Michael Yules, AJ Rivera, and Mike Schmidt lay out the playbook for selling Review Defense as a premium agency service. From positioning and pricing to handling objections and building the business case for skeptical clients, this is the tactical session that turns your expertise into recurring revenue.
Reputation management is no longer “just reviews.” It now impacts local rankings, AI-driven discovery, and risk as review fraud grows.
In this webinar, we’ll break down the 2026 shifts shaping reputation, using GatherUp consumer research and industry insights, plus what businesses and agencies should do next to stay visible and competitive.
Local SEO is entering its most disruptive era in a decade. AI Overviews, GEO, and review signals are changing what it takes to win visibility.
Join GatherUp’s Alexia Platenburg and Tori Begg (Mind & Machine DFW) for a tactical fireside chat on what’s changing in local search and the practical steps to implement now to increase visibility, traffic, and trust.
Learn how One Firefly partnered with GatherUp to transform online review management for over 200 clients, achieving 100% client retention.
See how US Storage Centers, a self-storage company with 120+ locations, used GatherUp to grow Google reviews 167% and capture thousands of first-party reviews.
See how Clean Juice locations that displayed reviews on their location pages earned more reviews, higher ratings and better local rankings than locations that didn’t.
45+ statistics on how consumers read, trust and act on online reviews, and what that means for local SEO and buying decisions.
This page provides answers to frequently asked questions about GatherUp's services, features, and platform usage.
Learn about Net Promoter Score (NPS), its calculation, and how it helps measure customer experience and predict business growth.
A step-by-step guide to help you set up and start using GatherUp efficiently, covering account creation, review request flows, and customer addition.
Download the Insurance Agent's Guide to building a strong online reputation, covering review solicitation, response strategies, and KPI determination.
A comprehensive guide for new businesses on leveraging Google reviews to enhance visibility and customer trust.
A playbook designed for digital agencies to build scalable reputation management services, turning reviews into a growth engine.
An analysis of over 15,000 locations to benchmark effective online reputation management and its impact on local marketing success.
An in-depth study of over 23,000 businesses using GatherUp, revealing insights into reputation, review volume, star ratings, and Net Promoter Score (NPS).
Download a guide on leveraging SMS communications in healthcare, including best practices and sample templates for patient engagement.
Explore how agencies can turn reviews into a recurring revenue stream and enhance client trust and visibility.
How agencies can respond to client reviews quickly and personally at scale using templates, automation and AI, including guidance on HIPAA-compliant replies.
12 practical tips from Whitespark’s Darren Shaw for optimizing Google Business Profiles across multiple locations to improve local rankings and conversions.
Explore findings from a survey of over 1,200 Americans on how online reviews influence their decisions when selecting local businesses.
Customize our Quick Start Guide to help onboard your clients effectively
Learn how to sell reputation management and bundle it as part of your Local SEO offering
Get this handy two-page flyer that explains how GatherUp works without our branding to support your white-label efforts
A short sales deck that walks agencies through the opening, pitch and close of a sales conversation, so you can position and sell reputation management with confidence.
A concise playbook that teaches agencies how to package, price, and profit from reselling GatherUp’s reputation‑management platform.
Tailor this detailed datasheet explaining your reputation management platform to your clients.
This guide helps digital agencies turn GatherUp’s Reputation Scorecard into a powerful prospecting tool—complete with data explanations, sales messaging, and customizable outreach templates.
Between AI search, disappearing clicks, and clients asking “Why am I not #1?”, it’s easy to forget that the fundamentals still drive the biggest impact. This free webinar is your chance to recalibrate.
Use these customer feedback survey templates and targeted questions to learn from your customers and improve the customer experience.
Insights into changing demands and expectations to help agencies win and retain clients.
A tactical guide for agencies on how to pitch review management services with confidence, clarity, and compelling ROI
Watch all 14 sessions from AmpUp 2025, GatherUp’s virtual conference for digital marketers, SEO professionals, and agencies, covering reputation management, local SEO, and AI-driven customer engagement.
Access recordings from the "Back to School for Digital Agencies" event, offering insights on local SEO trends, client satisfaction, and agency growth.
Learn how generative AI is transforming local search and what businesses can do to adapt their SEO strategies accordingly.
Equip yourself with tools and best practices to create personalized review responses efficiently.
Discover how user-generated reviews can protect your business from AI-driven search changes and algorithm updates.
Gain insights from local SEO expert Darren Shaw on optimizing Google Business Profiles to improve local search rankings and conversions.
An in-depth study of over 23,000 businesses using GatherUp, revealing insights into reputation, review volume, star ratings, and Net Promoter Score (NPS).
Learn what the FTC’s rule on fake reviews means for agencies, and how to protect clients from fake reviews.
Learn strategies to build a solid foundation for growth, acquire customers, and retain long-term success in reputation management.
Two expert-led panels discussing the transformation of digital marketing agencies and how agencies can prepare for what’s next.
GatherUp’s annual survey of 1,000+ U.S. consumers on how they find and choose local businesses, why they write reviews, how responses shape trust, and how AI search is changing their behavior.
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