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In partnership with The Transparency Company
Transparency Certificate
The Transparency Certificate independently verifies that your business and its reviews are authentic, giving customers and AI platforms a trust signal they can check.
50+
authenticity signals in every audit
Ongoing
monitoring after you are certified
$199/year
value, included with every Review Defense plan
Customers rely on reviews, and so do the AI tools that now recommend businesses on their behalf. But manipulated reviews make every rating harder to trust. The certificate helps the businesses that earned their reviews stand out.
AI tools increasingly recommend local businesses for people. The certificate gives those platforms an independent signal that your reviews can be trusted, and certified businesses are listed in the Transparency directory where people and AI agents can find them.
You built your reputation the right way. The badge makes that visible, so it becomes a reason to choose you over competitors whose ratings may not hold up.
Certified businesses commit to follow federal rules on reviews, including the FTC’s rule on fake reviews and testimonials. That gives customers, partners, and investors one more reason for confidence.
Tens of thousands of businesses are part of the Transparency Certified network, committed to authentic reviews so customers and AI can choose with confidence.
The Transparency Company audits your reviews, the people who wrote them, and your business listing. Pass the audit and commit to federal review rules, and you earn the certificate, badge, and a directory listing. Ongoing monitoring keeps it current.
Step 1
50+ authenticity signals across your reviews, reviewers, and listing
Step 2
Pass the audit and commit to federal review rules to earn the badge
Step 3
Ongoing monitoring keeps your listing in the directory current
The certificate and directory listing are a paid service, but certification is never for sale. Paying covers the audit and monitoring, not a pass. Your business is certified only if its reviews pass the independent audit.
Public methodologyThe audit criteria are published, not hidden.
Separate teamsA firewall keeps the audit team apart from sales.
Pass or no certificateBusinesses that don’t pass aren’t certified.
Review Defense finds and disputes reviews that may violate platform policy. The Transparency Certificate shows customers and AI that the reviews behind your rating are real.
Every Review Defense plan includes the certificate, a $199/year value, at no additional charge. Certification is earned through the independent audit, so approval is not automatic.
Review Defense
+
Transparency Certificate
The Transparency Company, an independent review-authenticity watchdog with a publicly available methodology, conducts the audit. GatherUp offers the certificate in partnership with them. The certificate is not owned by, affiliated with, or funded by any marketplace or review platform.
Certification gives customers and AI tools an independent source for verifying your review authenticity, helping your business stand out when trust influences who gets chosen. The directory is optimized for retrieval by AI and search engines, making it easy for them to find you and recommend you.
Certification is included at no additional cost with every Review Defense plan, starting with Reveal. You can also apply separately through the Transparency Certificate directory. In either case, your business must pass the independent audit and commit to following federal review rules before certification is awarded.
Visit transparencycertified.com/directory. Anyone can search for a business and check its current certification status.
Read about the audit methodology and independence policy on the Transparency Certification website. To discuss certification as part of a Review Defense plan, schedule a demo with our team.
See how your reviews hold up with a free scan, then protect and prove them with Review Defense and the Transparency Certificate.
Build a connected approach to your online reputation.
The Transparency Certificate is one part of GatherUp. Explore the other tools available to help customers find, trust, and choose your business.
Turn happy customers into a steady stream of fresh reviews that build trust and bring in new business.
Make your data trusted, authoritative, and AI-ready, so you show up wherever your next customer is searching.
Deliver review management, listings, and Review Defense under your own brand and domain.
The Transparency Certificate is offered in partnership with The Transparency Company and is earned through an independent audit; eligibility and approval apply. It is an independent verification service and is not affiliated with, endorsed by, or partnered with Google or any review platform. Review platforms make final removal decisions for disputed reviews.