Products
Build
Manage
Defend
AI-Powered Platform
Business Types
Resources
Learn
Connect
Company
Free tools
Build
Manage
Defend
AI-Powered Platform
Learn
Connect
Company
Free tools
About us
Photo: a local business owner greeting a customer at the counter
Photo: the GatherUp team working together in the office
Photo: a customer leaving a review on their phone
Customers don’t window shop anymore. They search, compare, and decide online.
GatherUp helps elevate honest businesses in local search, ensuring these businesses show up, stand out, and win by strengthening their online presence leveraging reviews and customer experience feedback. Our AI-powered platform transforms customer signals into trust, visibility, and growth.
GatherUp is part of Insight Integrity Group, a company focused on trust technology and digital integrity. Its portfolio includes The Transparency Company and GatherUp.
Four values shape how we work with our customers and with each other.
01
We are empowered to take action and make things happen, fast. We take radical ownership of our work and its outcomes.
02
We accept the challenges in front of us and create opportunities. We support each other through the ups and downs and continue moving forward by riding the wave. We aren’t afraid to fail, and grow from our experiences.
03
We encourage our customers to listen to feedback, understand and learn from it, and engage with customers. We do the same. We take customer feedback seriously to learn from it and build a better business. We believe feedback isn’t one-directional, and use feedback to support each other’s continuous growth.
04
We all play a part in the growth of our business. We also own our personal growth and support each other along the way.
Our story
One thread runs through every chapter: what customers say shapes how a business is seen.
2013
GetFiveStars starts with deep roots in local search and marketing, and one belief: the voice of the customer is always worth listening to. Its software helps local businesses collect reviews, listen to their customers, and manage their online reputation.
2018
The company rebrands as GatherUp.
2019
Alpine Software Group acquires GatherUp, joining it with Grade.us in ASG MarTech. The two reputation and reviews businesses grow side by side, built on the same idea that customer feedback is worth acting on. GatherUp makes the Inc. 5000 the same year.
2020
The Transparency Company launches to fight review fraud, using AI to score reviews as real or fake so honest businesses can prove theirs are legitimate.
2025
Insight Integrity acquires GatherUp and Grade.us and unites them with The Transparency Company. The combined platform builds, manages, and defends a business’s reputation, and the Transparency Certificate gives third-party proof that its reviews are authentic.
Today
What customers say shapes how a business is seen, and now AI agents read those reviews too. They need to trust what they find. Honest businesses deserve a reputation that reflects their real customers’ experiences, and GatherUp is built to protect it.
Our goal is to help you connect with your customers to gain valuable insight on what’s important to them. While your happy customers will help your marketing, your unhappy customers will point out where you can improve and our system will help you communicate with them to keep them with you.
GatherUp will make customer experience the backbone of your business, building a continuous cycle of happy customers and powerful reviews to help you capture your next customer.
See where your reputation stands today, and what it takes to move it.
