Category: Reputation Management
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Listening To Customers
04 April 2020 by Mike Blumenthal
Now, more than ever, listening to your customers is one of the most important things you can do as a busine[…]
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The 5X Review Strategy
03 March 2020 by Aaron Weiche
The importance of online reviews is no secret in online marketing today, but how to multiply their value de[…]
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The FTC Takes on Fake Reviews, Kinda
11 November 2019 by Mike Blumenthal
FTC Mission Statement: Protecting consumers and competition by preventing anticompetitive, deceptive, and u[…]
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Does Review Gating Impact Star-Ratings?
10 October 2019 by Mike Blumenthal
In April 2018, we performed a grand experiment. Google had publicly declared that "gating" was formally ban[…]
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The Best Review Incentive is… No Incentive
09 September 2019 by Mike Blumenthal
A good friend showed me an eco-hotel that was offering a very creative review incentive and asked if I thou[…]
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The FTC Takes Action On Companies Barring Consumers From Writing Negative Reviews
05 May 2019 by Mike Blumenthal
Including language in your contracts or agreements that bar your customer from writing a negative online re[…]
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4 Big Mistakes With Review & Feedback Requests
04 April 2019 by Aaron Weiche
Customer feedback and online reviews are incredibly important, and with that importance many businesses[…]
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How Google Uses Reviews To Understand A Business
02 February 2019 by Mike Blumenthal
It's been known for some time that Google looks at reviews for long tail information and that reviews with […]
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The Economics of Customer Complaint Resolutions
02 February 2019 by Mike Blumenthal
What is the optimal path to recover from a complaint? When things go wrong and your business ends up with[…]
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What Reviews In 2018 Taught Us To Maximize In 2019
01 January 2019 by Aaron Weiche
2018 had both constant and change in the world of online reviews. While we often focus on the day to day ch[…]
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When You Don’t Need to Ask for Reviews – You Are Just That Good
12 December 2018 by Mike Blumenthal
I recently returned from a vacation to Vietnam and Cambodia. It was amazing as we motorbiked around Ho Chi M[…]
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Online Reviews Study: Restaurants & Reviews
11 November 2018 by Aaron Weiche
Today's consumer has endless access to online reviews, ratings, and comments on businesses when they are dec[…]
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Why I Love 1st-Party Reviews & Just Might Marry Them
10 October 2018 by Mike Blumenthal
When my children were in elementary school and I would say that I loved something like asparagus, they would[…]
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The Whacky World of Reviews: A 5 Star Spam Review “Attack”?
09 September 2018 by Mike Blumenthal
Online reviews and the world that swirls around them can often descend into the surreal. Two weeks ago th[…]
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A Big Change To Facebook Reviews, 5-Star Reviews Are Now Recommendations
08 August 2018 by Aaron Weiche
Last week we saw a big change to Facebook reviews as they moved to a new "recommendation" format and away fr[…]
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6 Reasons Your Digital Agency Should White-label Our Review Management Solution
07 July 2018 by Aaron Weiche
If you are working at or running a digital marketing agency then you are constantly looking to add services […]
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Reviews & Lawsuits – You Can Win for Losing and You Can Lose for Winning
06 June 2018 by Mike Blumenthal
Several weeks ago two businesses were in the news having started lawsuits in regards to reviews. In one ca[…]
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The Importance of Reviews And Feedback For A New Business
06 June 2018 by Aaron Weiche
For the first time, you open the doors to your first customers. After all of the dreaming, planning, prepa[…]
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When Asking for Reviews Is Just Too Much And Not Enough
05 May 2018 by Mike Blumenthal
It's a brave new world of online reviews. As a business owner you get that. You won't just wait for reviews […]
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Webinar: The Ins & Out of Reviews & Reputation in 2018
02 February 2018 by Mike Blumenthal
With the start of the new year, our team members Aaron Weiche and Mile Blumenthal took part in a webinar l[…]
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The Consumer Review Fairness Act – You Can’t Use Agreements To Silence Your Customers
09 September 2017 by Guest Author
The internet has made customer reviews ubiquitous, and smart businesses not only recognize the importance of[…]
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Cool Google SMB Review Marketing Tool
07 July 2017 by Mike Blumenthal
First noticed by Chris Barnard, the owner of 1LocalBusiness.com, Google is offering up this very slick way f[…]
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How Willing Are Consumers to Leave Reviews Internationally?
07 July 2017 by Mike Blumenthal
Our previous survey results showed clearly that US Consumers have been increasingly embracing the idea of wr[…]
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Why Won’t Happy Customers Write A Review?
06 June 2017 by Mike Blumenthal
Irene Abdou, a photographer, asked this question on a recent post about how willing folks are to leave a rev[…]
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How Willing Are Consumers to Leave Reviews?
06 June 2017 by Mike Blumenthal
We all know that most consumers read reviews. But how many are willing to actually leave reviews? In the U.S[…]
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How Customers Can Build & Defend Your Online Reputation
06 June 2017 by Aaron Weiche
Here is something you probably see daily online. An upset customer takes to the Internet to voice their di[…]
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Google Upgrades Hotel Reviews With Granular Detail & Graphics
05 May 2017 by Mike Blumenthal
Google has recently update hotel reviews to include much more granular review detail by traveler type abou[…]
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Facebook Reviews Bolster Facebook Recommendations
04 April 2017 by Aaron Weiche
Since it's release last October, Facebook's Recommendations feature has been a mainstay in many Facebook fee[…]
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Understanding Google Schema Guidelines: Review Snippets vs. Critic Reviews
03 March 2017 by Mike Blumenthal
We recently received this question via support: Google guidelines state the following: "Only include crit[…]
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Basketball Referee Calls Lead To Death Threats & Fake Reviews
03 March 2017 by Mike Blumenthal
This story falls right into my sweet spot; the intersection of sports and reviews.1 [caption width="784" id[…]
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Car Dealers Fined $3.6 Million For Fake Reviews & Deceptive Practices
03 March 2017 by Mike Blumenthal
Cars play a huge role in the local economy and a large part of every family’s budget. Because of that and[…]
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Google Drops Review Star Threshold to 1 or 2 Reviews AND Stops Using Bayesian Average
02 February 2017 by Mike Blumenthal
Last week we reported the fact that Google had lowered the threshold for showing review stars in the search […]
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Google Lowers Local Pack Review Star Threshold to 3
02 February 2017 by Mike Blumenthal
Update: Google Drops Review Star Threshold to 1 or 2 Reviews AND Stops Using Bayesian Average A post at the[…]
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Can 5-Star Reviews Backfire?
01 January 2017 by Mike Blumenthal
In the new world of online reviews where users describe your products and services many customers will make […]
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Why Having Some Bad Reviews Is… Good?
01 January 2017 by Don Campbell
What? Bad reviews are good? Ok, let me explain. Actually, let Angie Hicks, founder of Angie's List explain. […]
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Reviews, Incentives and the Law
12 December 2016 by Mike Blumenthal
In an effort to gain visibility in Google search, some businesses have made a mad rush to solicit and acqui[…]
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SURVEY: Where Do Customers Choose To Leave Reviews?
10 October 2016 by Aaron Weiche
We recently set out to better understand where customers choose to leave reviews online by conducting a surv[…]
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5 Things You Can Do to Improve Your Google “Reviews From The Web”
09 September 2016 by Mike Blumenthal
Google's research has indicated that having reviews on your Google listing resulted in a 140% increase in dr[…]
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One Link That Can Save Your Online Reputation & 4 Ways To Use It
09 September 2016 by Aaron Weiche
Simplicity often wins out, especially for your customer. What I'm about to share with you is just plain si[…]
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Google Updates Schema Review Guidelines – Again
09 September 2016 by Mike Blumenthal
With the rollout of the Reviews from Around the web feature showing aggregate review summaries on non-Google[…]
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Why A Business Needs Reviews Everywhere – Including Your Website
09 September 2016 by Mike Blumenthal
Often I hear from business owners and marketers that they just want Google reviews or just Yelp reviews or […]
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The Real Reason That Review Incentives Are Bad
07 July 2016 by Mike Blumenthal
I've written in the past about review incentives and the risks they involve. While a big part of this can be[…]
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How To Get More Online Reviews – Part Two
07 July 2016 by Aaron Weiche
In part one of How To Get More Online Reviews we looked at the customer experience your business is providin[…]
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How To Get More Online Reviews – Part One
07 July 2016 by Aaron Weiche
The number one question we field at GatherUp is "How can I get more online reviews?". A business might hav[…]
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8 Steps for Dealing with Customer Complaints
06 June 2016 by Mike Blumenthal
In June, Mike Blumenthal takes a deep look at customer complaints with a series of articles. View all of t[…]
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SURVEY: Are We As Good As We Think We Are?
06 June 2016 by Mike Blumenthal
In June, Mike Blumenthal takes a deep look at customer complaints with a series of articles. View all of t[…]
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SURVEY: What Happens When Things Go South? You Lose More Customers Than You Ever Know
06 June 2016 by Mike Blumenthal
In June, Mike Blumenthal takes a deep look at customer complaints with a series of articles. View all of t[…]
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Survey: 8 Things That Really Cause Consumers to Complain
06 June 2016 by Mike Blumenthal
In June, Mike Blumenthal takes a deep look at customer complaints with a series of articles. View all of t[…]
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5 Good Things About Customer Complaints
06 June 2016 by Mike Blumenthal
In June, Mike Blumenthal takes a deep look at customer complaints with a series of articles. View all of t[…]
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Study Shows Perfect 5 Star Review Ratings Aren’t Best
01 January 2016 by Aaron Weiche
The old saying that "perfect is too good to be true" applies to online reviews as well it turns out. A rec[…]
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Customer Spotlight: A Travel Agency Asks How They Can Get More Reviews Using GetFiveStars
12 December 2015 by Aaron Weiche
Steve Griswold of Pixie Vacations left the following comment on a recent blog post asking for insight and he[…]
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Review Sprinkles And Your Customer Feedback Cake
12 December 2015 by Aaron Weiche
I watch my kids pick out donuts, cupcakes and cake, it's all about the sprinkles. I talk with marketers, m[…]
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What Happens If Net Promoter Score Jumps Online Reviews?
11 November 2015 by Aaron Weiche
I walked into the grocery store tonight and this blog post topic hit me. What if online reviews took a bac[…]
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Review Incentives? Are the Benefits Worth the Cost?
10 October 2015 by Mike Blumenthal
Reviews and testimonials are powerful social proof of your business’s capabilities but they are often hard[…]
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Make Using Net Promoter Score Your Small Business’s Next Big Move
10 October 2015 by Aaron Weiche
Running a small business involves making a lot of decisions on a daily basis, some big and some small. One[…]
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Online Reviews Are The Human Backlink
09 September 2015 by Aaron Weiche
The world of search engine optimization has long been fueled by the power and authority of backlinks. Gain[…]
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Ok, I Have Enough Reviews Now…
07 July 2015 by Don Campbell
"Ok, now that I have 5 reviews for my business in Google+, so I can stop worrying about online reviews right[…]
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Podcast Episode: Getting Online Reviews and Word-of-Mouth Referrals
03 March 2015 by Don Campbell
[spreaker type=standard width=100% autoplay=false episode_id=4428748] Customer feedback, online reviews, re[…]
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Do People Look At Facebook Reviews for Local Businesses?
10 October 2014 by Don Campbell
According to a recent survey, Facebook is the #2 place that people like to leave reviews for local businesse[…]
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Online Review Syndication – What Does It Mean?
09 September 2014 by Don Campbell
I get asked the question "do you syndicate my reviews?" quite a bit, so I want to dig in and unpack that ide[…]
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