San Francisco, CA – March 18th 2025 – GatherUp, a trusted leader in online reputation management, and The Transparency Company, a pioneer in online review authentication, have announced a strategic partnership to enhance trust and transparency in the online marketplace.
In an era where fake online reviews, both positive and negative, are readily bought and sold to improve star ratings and search results, misleading prospective consumers and eroding consumer trust, GatherUp and The Transparency Company are taking a stand.
As part of this partnership, GatherUp will integrate The Transparency Company’s advanced fraud detection offering directly into GatherUp, allowing customers to seamlessly build, manage and defend their online reputation in one place.
GatherUp customers will be able to certify their reviews are genuine and FTC-compliant via a complimentary one-year subscription to The Transparency Company’s Reveal package, including The Transparency Company’s TrueReview Certification.
With trust in online reviews declining, TrueReview Certification provides a reliable third-party verification system that assures consumers a business’s reviews are real, FTC-compliant, and free from manipulation.
TrueReview Certification is a trust badge and authentication system that verifies the legitimacy of a company’s online reviews using The Transparency Company’s proprietary fraud detection technology. Businesses that earn and display the TrueReview Certification badge will be able to differentiate themselves in a crowded marketplace while also taking proactive steps to comply with the Federal Trade Commission (FTC) final rule banning fake reviews and testimonials (16 CFR Part 465) which imposes strict penalties for businesses that manipulate reviews.
Premium subscribers will benefit from automatic fake review detection, escalation and dispute resolution — not only on their own profiles but also on competitors’ profiles attempting to manipulate rankings with fake positive reviews. This ensures a level playing field where all businesses in the market compete fairly and have reviews that reflect authentic, real, customer experiences.
As the exclusive partner of The Transparency Company, GatherUp is the first and only reputation management platform offering this fully integrated end-to-end solution that combines reputation management with built-in defense against fake reviews, fraud detection and FTC compliance tools.
Industry Leaders Weigh In
Michael Yules, CEO of GatherUp, emphasized the importance of this partnership, stating that:
“Our mission at GatherUp has always been to help businesses build a strong and trustworthy online reputation. By partnering with The Transparency Company, we’re delivering a holistic solution for businesses to build, manage and defend their online reputation, and protect themselves from regulatory compliance risk. We’re also helping level the playing field for businesses fighting to be discovered and convert customers, and defending those same customers from fake and fraudulent reviews.”
Maury Blackman, CEO of The Transparency Company, reinforced the importance of online review integrity, stating that:
“We are thrilled to partner with GatherUp to bring greater integrity and transparency to the online review ecosystem. By combining fraud detection capabilities with GatherUp’s reputation management expertise, businesses will have the tools they need to build authentic customer trust. The free one-year Reveal package and TrueReview Certification will help businesses immediately strengthen their reputation and regulatory standing.”
About GatherUp
GatherUp empowers digital marketing agencies and their clients to build, manage and defend their online reputation with purpose-built, proactive reputation management solutions. By streamlining the collection, monitoring, and analysis of customer feedback, GatherUp transforms reviews into actionable insights that drive growth. With intuitive tools for responding to and leveraging feedback, agencies can enhance their clients’ reputations, boost visibility, and fuel business success. More information is available at GatherUp.com.
About the Transparency Company
The Transparency Company specializes in fraud detection and review auditing technology to help businesses and government agencies verify the authenticity of online reviews. Their proprietary tools provide businesses with the insights needed to combat fraudulent reviews and maintain consumer trust. More information is available at askfortransparency.com. .
Media Contact:
GatherUp, Mel Attia, [email protected].The Transparency Company, Maury Blackman, [email protected]
