Why This Matters
In a world where 90%+ of customers read reviews before buying, fake reviews aren’t just noise—they’re a serious threat. From AI-generated praise to coordinated “review pods,” fraudulent feedback distorts perception and undermines trust.
That’s why we built the Transparency Report—a first-of-its-kind solution that detects, disputes, and defends against fake reviews, all within GatherUp.
What It Does
Built in partnership with The Transparency Company, the Transparency Report helps agencies:
- Detect suspicious patterns using advanced AI
- Identify review pods and fake contributors
- Measure the real impact with impression metrics
- Dispute and track removal of fraudulent reviews
- Certify businesses with high review authenticity
Premium users can even monitor competitors and auto-dispute suspicious reviews for clients.
How It Works
The Transparency Report uses a multi-layered approach:
- Detection: Analyzes behavioral patterns, AI-written content, and reviewer credibility
- Scoring: Assigns a legitimacy score to each review
- Reporting: Visual dashboards show suspicious activity, its impact, and certification status
- Action: Auto-disputes fake reviews with Google and follows up persistently
Why Agencies Love It
- Stand Out: Offer what competitors can’t—a proactive defense against review fraud
- Boost Revenue: Upsell with premium tiers for competitor tracking and auto-disputes
- Build Trust: Help clients earn the TrueReview Certification and show real review integrity
- Prove ROI: Quantify marketing impact by cleaning up fake reviews and improving conversions
Use Cases in Action
- Local businesses: Spot and remove coordinated 5-star review spikes from competitors
- Multi-location brands: Detect location-targeted review attacks and respond with evidence
- Online service providers: Fight fake reviews with massive reach that skew brand perception
Get Started in Minutes
The Transparency Report is now available for all GatherUp customers.
To activate:
- Go to your location in GatherUp
- Open the Reports menu
- Select Transparency Report
- Click Generate My Report
Ready to upgrade for premium tools like competitor analysis and auto-disputes? Click Upgrade in your dashboard or visit gatherup.com.
Not yet a GatherUp customer?
🎯 Book a demo today and see how GatherUp + the Transparency Report can help your agency protect reputation, build trust, and drive growth.
