September has already delivered ideas, updates, and tools. Our Back to School for Agencies event is now in the rearview (but you can still catch every session on demand). We just dropped GatherUp Listings, and we’ve got a fresh batch of blog posts this month. Let’s go.

🎓 Back to School: Now On Demand

Our Back to School for Digital Agencies event took place on September 24, featuring in-depth discussions on ROI, Google Business Profile strategy, review defense, and more. Missed it? No worries. Watch all sessions on demand here. We had amazing contributions from Claire Carlile, Alexia Platenburg, Nicholas Petroski, and more. Lots to absorb, replay, and share with your team.

✍️ September Reads You Can’t Miss

Here are a few blog posts we published this month (and ones you should flag to share with clients or your team):

• Review Fraud: Why Your Agency’s Clients Are Going To Need A Reputation Defender in the AI Era 
• Part 1: Mastering Local Listings & Citations: A Multi-Part Guide for Agencies
• Part 2: Structured vs. Unstructured Citations. What’s the Difference?
• Part 3: Listings Accuracy, Citation Consistency, and NAP Integrity
• Part 4: Influence on Google’s Local Algorithm (and the Rise of AI Overviews)
• Part 5: Leveraging Listings Management and Automation with GatherUp

Google Launches New Small Business Resource Hub

Google has rolled out a new Small Business Resource Hub, a centralized space for managing your Google Business Profile, learning about ads, and exploring AI tools.

Why it matters:

• 67% of consumers trust Google reviews more than any other platform
  
• Even one outdated phone number can erode trust, and Google has penalized 6.1% of listings flagged as duplicates or spam in Q1 alone
  
• Consistency across all platforms, not just Google, is critical for visibility

Where GatherUp helps: Google’s hub focuses only on Google. GatherUp goes further by managing your entire online presence, across Google, Yelp, Facebook, industry sites, and more. We also help you generate authentic reviews, stay compliant, and protect against fake reviews.

👉 Request your free Listings Hub Audit to see how your business stacks up.

🗺️ Just Launched: GatherUp’s Listing Hub

Keeping business listings accurate across dozens of platforms is a nightmare for agencies and multi-location brands. Outdated hours, conflicting addresses, or missing details don’t just frustrate customers, they cost visibility, clicks, and revenue.

That’s why we built GatherUp’s Listings Hub: a central command center to manage all your clients’ directory listings in one place. Instantly sync updates to 125+ platforms (Google, Bing, Apple Maps, Yelp, and more), automate corrections, and guarantee profile performance with AI-powered recommendations that simplify how you optimize listings. 

The outcome? No more lost leads, no more conflicting data, and no more manual busywork. Just accurate profiles that protect your clients’ visibility, build customer trust, and reinforce their authority in search.

👉 Want to see how much visibility you’re leaving on the table? Request your free Listings Hub Audit to see where your business listings may be costing you visibility.

🔁 Release Radar + Office Hours Reminders

This September, GatherUp introduced three powerful updates designed to help agencies, multi-location brands, and SMBs protect their reputation, prove ROI, and win more business.

🛡 Illuminate Plan
Fake reviews are spreading faster than ever and eroding consumer trust. The Illuminate Plan brings a more flexible Fake Review Defense (FRD) solution, powered by AI, to detect suspicious patterns, auto-dispute fraudulent reviews, and surface competitor insights before they impact revenue. The new Illuminate Plan becomes your proactive defense strategy at only $125 a month per location. 

Think your brand is immune? 👉 Schedule your free Fake Review Defense Audit to uncover vulnerabilities and take action before fakes take hold.

📊 Benchmark Reports – Dropping in October 2025
Clients want proof. Benchmark Reports deliver it by turning raw data into competitive insights, showing exactly where businesses lead or lag against GatherUp industry peers, and providing clear ROI from reputation investments. This data-backed view helps agencies demonstrate measurable value and keep clients ahead.

Together, we are working to deliver increased visibility of your brands online, a flexible solution to proactively defending the reputation you work so hard to build, and foresight turning data into actionable strategies that drive CLTV. At GatherUp we are more than review management; we’re building the tools to defend trust, increase visibility, and prove impact in today’s reputation economy.

Have questions or want to see these updates in action? Join us every Thursday at 2:00 PM ET for Office Hours: quick demos, best practices, and live troubleshooting.

💬 We’ve Got You

Need help weaving this new listings tool into client strategy or showing the ROI in proposals? Reach out anytime: 📩 [email protected] | 💻 Schedule a call with your account team

Stay sharp, stay growing,
Team GatherUp