The acquisition creates a unified platform that helps our customers build, manage, and defend their online reputation.
Today, we’re excited to share big news: the Insight Integrity Group has acquired both GatherUp and Grade.us and is uniting them with The Transparency Company, the industry leader in AI-powered review verification and fraud detection. This is a significant milestone for our customers, partners, and team.
As demand grows for authentic, high-quality reviews and customer feedback – used by both consumers and AI agents to evaluate businesses – the responsibility of managing reputation becomes even more critical. Businesses must collect reviews, understand insights and sentiment, and respond to feedback to protect their hard-earned credibility. By bringing together GatherUp, Grade.us, and The Transparency Company, Insight Integrity is introducing a more integrated approach to reputation management.
Why Insight Integrity Brought These Platforms Together
For years, GatherUp and Grade.us have been trusted by thousands of businesses and digital marketing agencies to collect customer feedback, request and manage reviews, monitor sentiment, and manage their online reputation. The Transparency Company has led the market in verifying review authenticity and detecting fraud.
By combining all three platforms and their complementary strengths, Insight Integrity is creating a unified ecosystem designed to help businesses build, manage, and defend their online reputation with more confidence than ever before – including the ability to:
- Request and collect customer reviews and feedback
- Derive actionable insights about customer experience
- Monitor, manage, and market customer reviews
- Manage local listings
- Defend reputation through AI-powered review fraud detection, verification, and disputes
This means better protection for your brand, clearer insight into your customers’ experience, and more tools to strengthen the trust you build with them.
A Message From Leadership
“Customers are the winners in this acquisition,” said Maury Blackman, Chairman & CEO of The Insight Integrity Group. “GatherUp and Grade.us have built products customers love. By combining their platforms and scale with The Transparency Company’s data science capabilities, we can deliver a new era of reputation management where every review is real, verified, and defensible. Our mission is simple: give businesses the strongest tools in the world to build trust with their customers.”
“Joining Insight Integrity Group marks an important milestone for GatherUp and Grade.us’ customers, partners, and team,” said Michael Yules, CEO of GatherUp and Grade.us. “This accelerates our ability to innovate and strengthens our ability to deliver on our mission to help businesses build, manage, and defend their online reputation.”
Why This Matters for You
Here are the biggest benefits you’ll see as a customer:
1. A Unified AI-Powered, Reputation Governance Platform to Build, Manage & Defend
For the first time, businesses can manage listings, collect reviews, analyze feedback, monitor reputation, and verify review authenticity within a connected platform.
This creates a more complete and accurate picture of what customers really think, what’s happening across your business, and confidence that your reputation reflects real customer experiences.
It also gives you stronger tools to:
- Generate more authentic reviews
- Manage feedback and insights
- Identify questionable reviews with automated fraud detection
- Defend your reputation against review fraud with automated disputes
2. Accelerated Innovation & Product Development
With shared engineering, product, and data science teams across the combined companies, customers will see rapid improvements throughout 2026, including:
- Deeper native integration of Review Defense
- Always improving review fraud-risk scoring
- Enhanced review generation capabilities
- Improved reporting and analytics
3. Access to AI-Powered Review Verification (Including TrueReview Certification)
Customers of GatherUp and Grade.us will gain access to The Transparency Company’s TrueReview Certification, which allows businesses to verify that they collect authentic, legitimate reviews and demonstrate a commitment to transparency.
4. Better Protection in a Changing Regulatory Landscape
The FTC and state regulators are increasing scrutiny on review practices. The combined platform helps businesses stay compliant and maintain peace of mind by:
- Aligning with FTC guidelines
- Reducing legal and operational risk
- Avoiding accidental violations
- Demonstrating a commitment to authenticity
What Happens Next for Customers
You’ll continue using your current platform as usual, and you’ll start seeing improvements and new capabilities roll out over time. Everything you use and rely on today stays in place – only now, it gets stronger.
Looking Ahead: The Future of Reputation Governance
This acquisition lays the foundation for a long-term vision: a complete Reputation Governance platform that helps businesses ensure their reputation truly reflects real customer experiences.
This means deeper insights, more automation, greater accuracy, and ultimately, more trust.
We’re excited for this next chapter and grateful for the trust you place in our products and teams. If you have questions, our customer support and success teams are always here to help.
About The Insight Integrity Group
Insight Integrity is a holding company specializing in trust technology and digital integrity solutions. Its portfolio includes The Transparency Company, an AI-powered review verification and protection platform, and Traject Reviews, a leading provider of reputation management and customer feedback tools. Insight Integrity’s mission is to strengthen the integrity of the digital marketplace by providing businesses with advanced tools to verify authenticity, protect reputations, and build consumer confidence.
About Pierpoint Ventures
Pierpoint Ventures is an early-stage investment firm that backs transformative technology companies with strong leadership teams, defensible market positions, and long-term growth potential. The firm partners with founders and operators to build scalable, high-integrity businesses across emerging sectors.
Media Contact:
[email protected]
