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GatherUp January Newsletter

February 5, 2026

New Year, Stronger Trust: Build. Manage. Defend.

Hey, Reputation Warriors!

January is the reset button, but the brands that win in 2026 won’t just “start fresh.” They’ll start strong with a reputation system that drives visibility, trust, and growth throughout the year.

Whether you manage one storefront, 100 locations, or a portfolio of client accounts, your goal is the same: build momentum, manage customer feedback consistently, and defend your brand when challenges pop up.

Webinars

Upcoming Webinars

2025 Reputation Benchmark Report: Win Trust in 2026 — Register Here

What does “good” reputation performance actually look like heading into 2026? In this session, we break down insights from GatherUp’s 2025 Reputation Benchmark Report to show how top-performing brands are building trust, visibility, and competitive advantage. You’ll learn how your reputation metrics compare, where the biggest gaps (and opportunities) are, and which signals matter most as customer expectations continue to rise.

Winning in 2026: Reviews, AI, and the New Rules of Search — Register Here

Search is changing — fast. In Winning in 2026: Reviews, AI, and the New Rules of Search, we break down new research designed specifically for legal and professional services marketers, firm leaders, and growth-focused agencies who care about lead quality, pipeline, and client acquisition.

Learn how AI Overviews and conversational search are reshaping local discovery, why last-click reporting misses real decision drivers, and how reviews and Google Business Profile signals now influence visibility and conversion. If you’re focused on stronger local marketing without guesswork and sharper differentiation in competitive markets, this session will give you the clarity and strategy you need to win in 2026.

LinkedIn Live

Fake reviews aren’t always obvious; the real damage is in the patterns most brands miss.

In this kickoff episode, we’ll break down what fake reviews actually look like, the top 3 signals reviews are being manipulated, and why “just report it” rarely works. We’ll also do a live walkthrough of a real business listing and show what we look for before running an audit.

Join us live!

Past Webinars

Emerging Trends | Watch on Demand

What’s changing in reputation + local visibility for 2026? This session breaks down what’s shaping customer trust right now, and what you should adjust in Q1.

🎯 Key takeaways:

The trust signals that influence conversions in 2026
AI’s impact on customer decision-making
Review integrity + what’s next for fake review defense
How to connect reputation to measurable ROI

👉 Watch the Replay

Unsure if your business is prepared for the changes in 2026? Schedule your free reputation readiness review. A 15-minute audit of your current performance to identify gaps and opportunities to strengthen your strategy in 2026.

Local Playbook | Watch On Demand

If you’re looking for a practical roadmap to improve local visibility and reputation performance in Q1, this is the one.

🎯 Key takeaways:

The biggest local SEO + GBP wins to prioritize first
How to build location-level consistency without extra work
Turning reviews into a repeatable growth engine
What to track monthly to prove progress (or client value)

👉 Watch the Replay

We want to see you thrive in 2026! So we are offering complimentary growth calls to help you drive visibility, strengthen customer trust, and expand your competitive advantage. Book a call here.

Build. Manage. Defend. Your Reputation in 2026.

Your online reputation isn’t just about ratings, it’s your most visible trust signal. And in 2026, trust is what drives clicks, calls, and customer decisions.

GatherUp helps you run a complete reputation system:
✅ Build with smarter review generation
✅ Manage with monitoring + streamlined responses
✅ Defend with proactive review protection + governance

👉 Book a Demo

On-Demand Resource: Beyond the Stars Report

Star ratings don’t tell the full story, and in 2026, they won’t win trust on their own. The Beyond the Stars Report dives deeper into what actually influences customer decisions, breaking down review sentiment, themes, and experience signals that drive visibility, clicks, and conversions.

Learn how to:

Go beyond ratings to understand why customers choose (or skip) a business
Identify the experience signals that influence trust before the click
Turn review content into actionable insights for marketing, operations, and growth
Benchmark your reputation performance against real customer expectations

👉 Access the Beyond the Star Report

Best Reads to Start 2026 Strong

A few standout pieces worth bookmarking (and sharing with your team):

Product Spotlight: Listings Hub — Consistency at Scale

Be found everywhere your customers search with a listings management tool that generates a 33% boost in search visibility across top directories.

Local visibility starts with accurate business information. Now is the perfect time to clean it up before Q1 campaigns accelerate.

GatherUp’s Listings Hub gives you one place to manage accuracy across directories, reduce duplicates, and keep every location’s info consistent everywhere customers search.

Show up in more searches
Win the Local 3-Pack
Get found everywhere
Turn browsers into customers
Save time and do more

💡 👉 See How It Works

Let’s Make 2026 the Year Reputation Becomes Your Advantage
This year, reputation won’t be a side channel, it will be the engine behind visibility, trust, and growth. We’re building smarter tools, sharper insights, and stronger defenses to help you stay ahead as expectations rise and competition tightens.

We’re excited to build, manage, and defend trust with you all year long.

We'll help you build a better business

Our goal is to help you connect with your customers to gain valuable insight on what’s important to them. While you happy customers will help your marketing, your unhappy customers will point out where you can improve and our system will help you communicate with them to keep them with you.