Benefits of Adding “Thumbs Up” Ratings to Your Review Collection Strategy

Consumer feedback is evolving, and so is GatherUp. Adding a simple thumbs-up rating option to your review collection strategy offers several compelling advantages for businesses looking to maximize customer insights while minimizing friction.

Meeting Clients Where They Are

Not every customer wants to write a paragraph or even select a star rating. The thumbs-up option provides a low-effort way for customers to share positive experiences, significantly increasing participation rates. This simple binary choice removes barriers that often prevent customers from completing traditional review forms.

Thumbs ratings cut through the confusion by giving people a simple “good or not” choice, making it way easier to share how they really feel without getting stuck deciding between similar ratings or mixing up what the feedback is for.

Agency-Centric Solutions for Real Business Outcomes

As your agency-centric partner, GatherUp understands that different businesses have different needs. By adding thumbs-up ratings to our suite of feedback collection tools, we’re giving your clients more flexibility to design customer journeys that deliver meaningful business outcomes:

  • Higher completion rates lead to more representative feedback data
  • Faster feedback collection enables quicker operational adjustments
  • Multiple feedback options ensure you capture insights from all customer segments

Flexibility That Drives Client Success

The simple feedback ecosystem requires a multi-faceted approach. Clients can now strategically deploy traditional reviews for detailed feedback, NPS or star ratings for quantitative measurement, and thumbs-up options for maximum participation—all from a single platform.

Staying Ahead of Market Trends

The rise of binary feedback systems across major platforms like YouTube and social media reflects evolving consumer preferences. By incorporating thumbs-up ratings into GatherUp, we’re ensuring your agency offers clients the latest in feedback collection methodology while maintaining the comprehensive analytics they depend on.

Our commitment to platform evolution means your agency is always equipped with tools that reflect current consumer behavior patterns and expectations.

Want to enhance review engagement and collect more customer insights with ease? Activate thumbs-up ratings in GatherUp today! Existing customers can log in to set up a review workflow, or start a free trial to see GatherUp in action.

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Our goal is to help you connect with your customers to gain valuable insight on what’s important to them. While you happy customers will help your marketing, your unhappy customers will point out where you can improve and our system will help you communicate with them to keep them with you.