Text Message Templates by Holiday
Holiday text messages for business are a huge opportunity to connect with your customers and prospects through SMS marketing — or texting. You can alert your SMS subscribers to sales, special promotions, events, and other holiday-related announcements through quick, personalized messages that reach them wherever they are. All they need is a smartphone.
This year, consumers plan to spend an average of $1,652 on holiday purchases. But inflation is still a factor for some people, which is why targeted text messaging that emphasizes value can help build interest and alleviate spending concerns, getting more of your customers in the door or purchasing online. And there’s no better way to send a targeted, timely message than with a text.
As the holiday season approaches, here are some text messages for business that you can borrow. We’ve also noted which industries the text message template works best for. But you can customize the templates to your specific business, industry, and brand voice, or use them as creative inspiration to come up with others.
Halloween Text Message Templates
The opportunity: Halloween is a consumer heyday, with people loading up on costumes, home decor, candy, yard decorations, and more. It’s a time when you can have some fun and be clever.
Tip: Don’t have a Halloween angle to your business – you can still participate in the seasonal fun with a general fall-themed campaign. Think pumpkins, chilly temps, and a cozy atmosphere.
Text Message Template:
Exclusive SMS promotion:
Hi [name],
In honor of Halloween, what’s your favorite scary movie? Text us your answer and get a spooky-good gift.
Reply STOP to end.
Works well for most industries.
Sale announcement:
Hi [name],
Our Halloween sale runs from [date] to [date]. Get great discounts on candy, costumes, and more. Show up for a haunting good time!
Reply STOP to end.
Works well for retail.
In-store discount:
Hi [name],
Stop by in your Halloween costume and get [percent] off your purchase. We can’t wait to see your most macabre mad scientist, creepy cat, or ghoulish ghost!
Reply STOP to end.
Works well for retail and restaurants.
Thanksgiving Text Message Templates
The opportunity: For many people, Thanksgiving is defined by gratitude and goodwill, so it’s a perfect time to reflect the spirit of the holiday and adopt a warm, gracious tone.
Tip: Discounts and gifts are nice, but a simple, heartfelt greeting can go a long way with your customers too.
Text Message Template:
Customer loyalty discount:
Hi [name],
We’re so grateful to have you as a customer. As a special thank you, please use promo code [code] and get [percent] off at checkout. Warmest wishes!
Reply STOP to end.
Works well for most industries.
Charitable donation:
Hi [name],
Celebrate Thanksgiving with us by giving back. Please consider making a small donation to [charity name], a great organization we’ve worked with for years.
Learn more about [charity name] and make your donation here:
[insert short link]
Reply STOP to end.
Works well for most industries.
Customer “thank you”:
Hi [name],
Thank you for being our customer. It’s been a pleasure serving you this year. Have a warm and lovely Thanksgiving holiday.
Reply STOP to end.
Works well for most industries.
Black Friday Text Message Templates
The opportunity: Big savings abound on Black Friday when consumers shop for great deals they can’t get any other time of the year. Hyping your deals is right in line with their expectations.
Tip: Send a text to get your audience’s attention quickly, then follow up with an email. Cross-channel marketing allows you to provide more details and additional links that otherwise wouldn’t fit in one text.
Text Message Template:
Sale announcement:
Hi [name],
Black Friday is almost here! Plan your shopping by checking out our upcoming deals. Click the link to learn more:
[insert short link]
Reply STOP to end.
Works well for retail and service businesses.
Same-day sale reminder:
Hi [name],
Black Friday is here! Don’t miss out on the great deals. Come in now and get up to [percent] off select brands and products.
Reply STOP to end.
Works well for retail.
Same-day promotion:
Hi [name],
Tired from Black Friday shopping? Need to put your feet up? Join us at [restaurant], take a breather, and get a free appetizer between [time range]. One per group.
Reply STOP to end.
Works well for restaurants.
Cyber Monday Text Message Templates
The opportunity: Many consumers prefer to shop online these days, so if you have ecommerce capabilities, Cyber Monday is your jam.
Tip: Don’t have ecommerce? You can still bring customers through your door with other kinds of in-store offers.
Text Message Template:
Sale announcement:
Hi [name],
Stay home and shop! Take advantage of our upcoming Cyber Monday sale. Check out the link below to see the great deals you can get:
[insert short link]
Reply STOP to end.
Works well for retail and service businesses.
Same-day sale reminder:
Hi [name],
Don’t forget it’s Cyber Monday! Head over to our online store right now and see what kind of amazing deals are at your fingertips:
[insert short link]
Reply STOP to end.
Works well for retail and service businesses.
In-store drawing or giveaway:
Hi [name],
Who says you need to stay at home on Cyber Monday? Drop by our store and enter to win a free [product or service]! Learn more below:
[insert short link]
Reply STOP to end.
Works well for retail and service businesses.
Christmas Text Message Templates
The opportunity: There are such a wide range of messages appropriate for Christmas that you almost can’t go wrong.
Tip: Make your messages adaptable to customers who may celebrate other holidays during the month of December — such as Hanukkah, Kwanzaa, or even Festivus.
Text Message Template:
Holiday event booking:
Hi [name],
Christmas is fast approaching. Don’t forget to book our private room for your holiday party. Hurry while reservations are still available!
[insert short link]
Reply STOP to end.
Works well for restaurants and hospitality.
Community event participation:
Hi [name],
We’re excited to participate in [community event] this year. Join us next [day] and enjoy festive snacks, free giveaways, and an appearance by Santa!
Reply STOP to end.
Works well for most industries.
After-Christmas sale:
Hi [name],
Come in for our after-Christmas sale from [date range]! Get [percent] off all inventory. Or shop online with us:
[insert short link]
Reply STOP to end.
Works well for retail.
New Year’s Text Message Templates
The opportunity: The new year is a fresh start, and with it comes the opportunity to capitalize on optimism, renewal, and those famous resolutions.
Tip: It’s also a good time to share any plans that are in the works for your business — such as upcoming new product lines or service offerings — to help build audience anticipation.
Text Message Template:
Customer loyalty offer:
Hi [name],
We look forward to another year together! As a loyal customer, please enjoy a free gift with any purchase of [product or service] during the month of January. Learn more here:
[insert short link]
Reply STOP to end.
Works well for retail and service businesses.
Holiday hours update:
Hi [name]
We will be closed on New Year’s Day. But we look forward to seeing you soon! Book your first reservation [or appointment] of the new year now.
[insert short link]
Reply STOP to end.
Works well for restaurants, healthcare, and service businesses.
New Year’s promotion:
Hi [name],
New year, new you! Start off on a good note with [percent] off any [service] when you book now through [date]. Schedule here:
[insert short link]
Reply STOP to end.
Works well for healthcare and service businesses.
Learn how GatherUp’s SMS marketing capabilities can help you connect with your customers this holiday season and create memorable, effective campaigns. Schedule a demo today.
