Google Expands Business Profile Answers For Mobile Results

It appears that Google has expanded and enhanced the display of “Business Profile Answers” on mobile search results. And in doing so, now wraps even mundane details like the answer to a phone number query within a mini Business Profile highlighting a business’s reputation via their online reviews.

In short, your reputation is becoming the most visible data about your business.

Google mobile SEO with reviews stars

Google has long provided answers to queries about local business to questions like “Allstate – Joe Schnieder hours” or “Barbara Oliver Jewelry Hours” in the form of Answer Boxes. They extracted the data from the local Knowledge Graph and offered up simple displays with the answers. Which they still do on the desktop

Sometime recently, for mobile searches, Google added material design elements similar to the Business profile (aka Knowledge Panel) and apparently started answering more questions.

You can now find answers to queries for “business name + phone”, “business name + address”, “business name + reviews”, “business name + hours”, “business name + menu” queries that are all embedded in the new mini-Business Profile display.

A search for “business name + reviews” will show the overall rating, plus review snippets from Google My Business (GMB) reviews in the top spot.

Focused Answers Wrapped In Reviews And Reputation

These displays not only answer the direct customers question but are embellished with a high level reputation view including both Google reviews and reviews from websites showing rich snippet stars.

The “business name + reviews” search and mobile results below show the Google review data, but also their 1st-party reviews (using GatherUp’s Review Widget) on their pages as well as Yelp and Facebook review profiles.

Reviews in Google mobile search SEO

While this development is neither earth shattering nor unexpected, it is a good example of how Google is trying to answer more and more questions about a business and how they view broad reputation strokes as enhancing that information.

Ultimately, it is important for businesses to understand that their reputation from online reviews across the internet is now on prominent display even when someone just wants simple information about that business like phone number, hours or street address.

Who would have thought that a simple query for your phone number or address could potentially sour a new, prospective customer relationship or even possibly an existing one? It is now possible with these new Business Profile Answers.

About The Author

Mike Blumenthal is a co-founder of GatherUp and helps oversee our research, industry insight and agency offering. Mike has long been regarded as the foremost expert on local search and Google Maps, earning the nickname “Professor Maps”. Mike also co-founded Local University, which provides small business and agency training in sustainable local search marketing. His motto: All Local All the Time.  He writes at his blog and does a twice a week LocalU podcast about Local marketing. 

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