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New Feature: Conversion Pop-up

We’re very excited to announce our latest feature addition, designed to convert more of your website visitors into customers.  Our Conversion Pop-up is an eye-catching rotation of your best and most recent online reviews.  You are likely seeing it right now on our site while reading this blog post. 🙂

Conversion Pop-up Reviews

Put Your Reputation In Position To Work For You

Designed for both desktop and mobile web experiences you can start marketing your reputation the moment customers arrive on your website. The small pop-up window rotates through your last 30 reviews on the pages of your choice (or your entire website), positioning positive ratings front and center – where they should be.

Bringing social proof from your past customers to the pages of your website is a great way to drive more visitors to take action on your site.

Create Your Pop-up And Add It To Your Website

Hopefully you noticed the new option in our main navigation labeled “Publish”.  The Conversion Pop-up settings and embed code are located under this tab along with the Review Widget management.

Now that you are on the settings page, here are the initial settings you can control.

  • Display on specific pages, sections (domain.com/blog) or entire site.
  • The Conversion Pop-up is clickable, so you can set the URL it will link to
  • Choose to display 3rd-party reviews (on/off setting) and what rating to show
  • Choose to display 1st-party reviews (on/off setting) and what rating to show
  • On/off setting for showing on mobile and at what location (top or bottom of screen)

Once you have your initial settings (you can always change them) you are ready to grab your embed code and add the Conversion Pop-up to your website.  When you click the “embed code” button you will be given the code to add to your site.

 

conversion pop-up code

 

Copy the code and place it in your website code.  You will want to embed it in a site wide element like your header or footer so our settings can control where it will appear. If you are a WordPress website you will want to add it to the header.php or footer.php files.

When installed correctly you can then make setting changes on the fly from your account and not have to touch the code on your website again.  Changing if the pop-up shows on mobile or turning on 3rd-party reviews after the fact all can be controlled from the settings page.

Conversion And Trust Focused

The Conversion Pop-up is designed to help strengthen the trust of visitors to your website.  The Pop-up does not have review schema like our Review Widget or any other SEO or ranking benefits. It is a visual magnet allowing to you to market your happy customers to you next customers.

The Conversion Pop-up is available in all plans with us, Basic, Pro, Pro-plus and Executive.  Basic plan users will notice the pop-up has our brand on it, while Pro plans (and white label accounts) on up have the branding removed.

Set-up your Conversion Pop-up, install it and let us know what you think.  As one of our BETA testers shared in their feedback “It transforms the site, adding a lot of credibility instantly.“ and we couldn’t agree more.

About The Author

Aaron Weiche is the CEO of GatherUp, a customer feedback and online review platform. Aaron is a digital marketing veteran of over 20 years growing digital agencies in executive roles. Aaron helped found MnSearch, is a partner at Local University, speaks internationally on reviews, search marketing, web design and mobile.

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