Updated 9/29/2023
Sharing reviews on social media is a powerful tool to showcase customer feedback and influence others’ decisions. As a business, there’s no better way to showcase your products or services than by sharing positive reviews from satisfied customers. Getting a positive review is a big deal — so you should be shouting it from the rooftops! But posting reviews on social media provides a lot of additional benefits.
Benefits of Sharing Reviews on Social Media
1. Builds trust and credibility: Positive reviews from satisfied customers act as social proof that your business delivers on its promises. When potential customers read positive reviews about your business, they are more likely to trust and choose it over others.
2. Increases brand awareness: Posting reviews on social media can increase your business’s visibility and reach. When your followers share your posts, it can reach new audiences and potentially attract new customers.
3. Helps convert customers: Sharing reviews on social media can help attract new customers who are actively looking for products or services that your business provides. People tend to do research and read reviews before making a purchase, especially on social media. In fact, Yotpo proved sharing reviews on social media platforms increases social commerce – across Twitter, LinkedIn, and Facebook.
4.Boosts engagement and loyalty: Sharing reviews on social media can help build a sense of community around your brand. It encourages your followers to engage with your content and can build loyalty by showing that you value your customers’ feedback.
How to Share Reviews on Social Media
While you could just ask for customers’ permission to screenshot their online review and post it to social media, there’s a simpler, more sophisticated approach. GatherUp’s, Social Sharing tool helps you turn your reviews into stunning social media content you can automatically post to your social media channels. For example, you can share your reviews to Google Posts, Facebook, or Instagram directly from within GatherUp or download your creations for uploading to your favorite Social Management Tool like Loomly or Sendible. This method makes it much easier to market the voice of your customer and stand out with fresh visual content. When you can amplify your reviews across multiple channels, you get 5x more marketing value from your reviews.
Turn reviews into engaging social media content for Facebook, Google Posts, and Instagram using Social Sharing. We offer background themes you can use right out of the box and also allow you to customize your own themes. Create beautiful social media content with photo backgrounds, overlays, colors, textures, and more. Set up a social sharing automation to save time and create consistent social media posts.
Tips for posting reviews on social media
The web, especially social media, can be crowded and tough to stand out. So here are some tips to share the voice of your customer and make your brand stand out in social channels:
- Choose the right platform: The first step in sharing your customers’ reviews on social media is choosing the right platform. Different platforms have different audiences, and you want to make sure your review reaches the right people. For example, if you’re a restaurant, you may want to use Instagram, whereas if you’re a B2B company, you may want to use LinkedIn.
- Highlight the best reviews: Not all reviews should be shared – obviously avoid highlighting negative ones. Only highlight the best and most impactful reviews to share on social media. Look for reviews that mention specific features, benefits, or experiences that set your business apart from the competition. These reviews will help potential customers understand why they should choose your business over others.
- Use visuals: Visuals are an essential component of social media. Use visuals like photos, videos, or graphics to make your customers’ reviews more engaging and memorable. Including visuals can help your post stand out in a sea of text-based content. Visual search is here and growing, so even better if you can use images that your customers have included with their review!
- Tag your customers: When sharing your customers’ reviews, be sure to tag them in the post. It shows that you appreciate their feedback and helps build relationships with your customers. Tagging customers can also increase engagement and reach on social media.
- Use relevant hashtags: Hashtags are a powerful tool to help your post reach a wider audience. Use relevant hashtags that relate to your business or the review. For example, if you’re a hotel, you may want to use hashtags like #travel, #vacation, or #luxury. Be sure to research popular hashtags in your niche to maximize your reach.
- Be authentic and transparent: Honesty and transparency are crucial when sharing reviews on social media. Don’t edit or manipulate reviews to make your business look better. Be authentic and transparent about your customers’ experiences, both positive and negative. Customers value honesty, and it can help build trust and credibility for your business.
- Engage with your followers: Social media is a two-way street. When you share your customers’ reviews, encourage your followers to comment and engage with you. Respond to comments and questions promptly, and thank your customers for their feedback. Engaging with your follow
Start Sharing Now
With GatherUp, one review creates 4x the content. Graphics are created via an image generator and are available to download in four sizes ideal for posting to selected social channels. Image content is automatically resized to fit available dimensions so that each graphic maintains the integrity of the selected theme and layout.
GatherUp makes it easy to publish images directly to Facebook, Google Posts, and Instagram with one click. Or you can still download the images and include them in a content calendar. Either way, having automatically generated visual review content means you can make your reviews more impactful and reach a wider audience.
If you are not using GatherUp, sign-up today to start capturing customer feedback and reviews — and turn them into unique visual images that you can share to your social media profiles.
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