Sharing reviews on social media is a powerful tool to showcase customer feedback and influence others’ decisions. As a business, there’s no better way to showcase your products or services than by sharing positive reviews from satisfied customers. Getting a positive review is a big deal — so you should be shouting it from the rooftops! But posting reviews on social media provides a lot of additional benefits.
Benefits of Sharing Reviews on Social Media
1. Builds trust and credibility: Positive reviews from satisfied customers act as social proof that your business delivers on its promises. When potential customers read positive reviews about your business, they are more likely to trust and choose it over others.
2. Increases brand awareness: Posting reviews on social media can increase your business’s visibility and reach. When your followers share your posts, it can reach new audiences and potentially attract new customers.
3. Helps convert customers: Sharing reviews on social media can help attract new customers who are actively looking for products or services that your business provides. People tend to do research and read reviews before making a purchase, especially on social media. In fact, Yotpo proved sharing reviews on social media platforms increases social commerce – across Twitter, LinkedIn, and Facebook.
4.Boosts engagement and loyalty: Sharing reviews on social media can help build a sense of community around your brand. It encourages your followers to engage with your content and can build loyalty by showing that you value your customers’ feedback.
How to Share Reviews on Social Media
While you could just ask for customers’ permission to screenshot their online review and post it to social media, there’s a simpler, more sophisticated approach. GatherUp’s, Social Sharing tool helps you turn your reviews into stunning social media content you can automatically post to your social media channels. For example, you can share your reviews to Google Posts, Facebook, or Instagram directly from within GatherUp or download your creations for uploading to your favorite Social Management Tool like Loomly or Sendible. This method makes it much easier to market the voice of your customer and stand out with fresh visual content. When you can amplify your reviews across multiple channels, you get 5x more marketing value from your reviews.